DDP selected as one of the "Top 52 Places to Visit in 2015" by the New York Times and was the most Instagram tagged location in Korea in the year 2015
Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. Located at the center of the Dongdaemun area, the DDP will serve as a key venue for design-related shows and conferences, exhibitions, and other events and gatherings. Designed by world renowned architect, Zaha Hadid, DDP is the world’s largest atypical architecture. The DDP is comprised of five halls: Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park. The Art Hall is the primary launch pad for the Korean creative industry. The hall is a key venue for conventions, trade shows, exhibitions, fashion shows, concerts and performances. The Museum Hall brings together Korean design and global trends. The Museum Hall is comprised of five sections: Design Playground, Design Dulle-gil(trail), Design Museum, Design Exhibition Hall, and the Design Rest Area. The Design Lab serves as an incubator for rising Korean and international creative product designers. The Design Market is a multipurpose space that combines culture, experiences and shopping. This hall is open 24 hours a day to provide added convenience to visitors of Dongdaemun Market, the town that never sleeps. The Dongdaemun History & Culture Park is the newest park in downtown Seoul. The park gives a glimpse of how the area was once used as a military training ground during the Joseon dynasty. The park seamlessly extends onto the rooftop of DDP, making it a truly unique park in Korea.